About the Company

A fast-growing AI-powered fintech company on a mission to make financial well-being accessible to everyone. Their platform provides credit monitoring, building, and protection tools - completely free to users - using cutting-edge technology to simplify credit management at scale. The team is dynamic, data-driven, and moves fast.

About the Role

As a Growth Marketer, you'll own and execute user acquisition across paid channels - hands-on, end-to-end. This is not a strategic oversight role. You'll be in the platforms every day: launching campaigns, running tests, iterating on creative, and scaling what works.

If you enjoy owning results, moving fast, and making decisions from data - this role is for you.

What You'll Do

Hands-On User Acquisition

Plan, launch, and manage paid acquisition campaigns across TikTok, Meta, Google, and other relevant platforms
Own day-to-day campaign setup, optimisation, testing, and scaling

Campaign Optimisation & Testing

Monitor and optimise performance across KPIs including CPA, ROAS, LTV, and CAC
Run structured tests on audiences, creative, messaging, bids, and budgets
Identify performance trends and act quickly to improve results

Creative & Funnel Collaboration

Work closely with creative and content teams to develop and iterate on ad creative based on performance data
Partner with product and marketing to optimise landing pages, onboarding flows, and conversion paths

Attribution & Measurement

Manage accurate attribution and measurement using tools such as Singular
Ensure data integrity across channels and use attribution insights to guide budget allocation and testing priorities

Growth Experimentation

Identify and test new acquisition channels, formats, and tactics to unlock incremental growth
Continuously look for opportunities to improve efficiency and scale what works

Compliance

Execute campaigns within the constraints of the finance and credit space, ensuring compliance with platform policies and regulatory requirements

What We're Looking For

2-5+ years of hands-on growth marketing or paid media experience, including TikTok Ads
Direct experience managing paid acquisition campaigns end-to-end - not just strategy or oversight
Required: experience managing mobile app acquisition campaigns
Strong background in mobile-first products or apps
Experience working at a DTC company with direct ownership of customer acquisition and performance outcomes
Strong understanding of paid media platforms, performance metrics, and optimisation levers
Experience with attribution tools and customer journey analytics, especially Singular
Analytical mindset - able to translate data into clear, fast actions
Comfortable operating independently and owning results
Experience in fintech or regulated industries is a plus

Bonus Points

Familiarity with advanced attribution modelling, incrementality testing, or cohort analysis
Experience scaling spend efficiently across multiple paid channels
Experience collaborating with a Creative Strategist to test high volumes of creative in a performance-driven environment

Compensation & Benefits

$100,000-$140,000 base salary + equity (stock options)
Remote-first with flexible working
Health, dental, and vision insurance
Unlimited PTO
Training and development budget
Food and snacks (in-office)
Fast-paced, collaborative culture where data and attribution are at the heart of every decision