All jobs
What we're looking for
- Experience writing performance-driven copy
- Strong taste and ability to explain effectiveness
- Understanding of performance marketing or willingness to learn
- AI-native practice
- Ability to handle ambiguity and ownership
About the role
About the Role
We're building an AI coworker that lives in Slack and Microsoft Teams, connects to thousands of tools, and does real work for real companies across finance, marketing, ops, and engineering. The product replaces half the SaaS stack with a single teammate. The team is small. The scope is not.
What's Actually Going On Here
The product is early, fast-growing, and still being explained to the market in real time.
Some people immediately get it. They see an AI coworker that can run reports, monitor channels, prepare meetings, update systems, investigate customers, draft replies, and build internal tools. Other people still need the right words, examples, proof, and framing before it clicks.
That is the job.
We have more distribution than ever: newsletter placements, paid social, creator campaigns, founder posts, launch moments, product updates, landing pages, and outbound experiments. The bottleneck is not just "more copy." The bottleneck is better angles, better hooks, better claims, better examples, and a faster system for learning what converts.
We need someone who can turn customer language, product behaviour, JTBD survey responses, usage data, competitor ads, support tickets, founder thinking, and raw team ideas into copy that performs.
What You'll Actually Do
Write copy for newsletter ads, paid social ads, landing pages, creator briefs, email campaigns, launches, and experiments
Own hook and angle development across performance marketing channels
Turn customer calls, survey responses, support tickets, Slack threads, and product usage into sharp messaging
Build and maintain a claim bank, hook bank, swipe file, proof library, and copy testing system
Use AI agents to research markets, mine customer language, generate variants, organise learnings, and keep the creative workflow moving
Work with growth, design, video, and product to turn strong angles into ads, statics, landing pages, videos, and campaigns
Write fast, test fast, and improve based on CTR, CVR, CAC, reply quality, demo bookings, activation, and revenue signal
Protect the brand from generic AI SaaS copy, fake urgency, vague claims, and empty "future of work" language
Keep the copy system organised enough that the team can learn from every campaign instead of starting from scratch each time
The Bar
You are good at writing, but you are not precious about writing. You can write a line that makes someone stop scrolling. You can also look at performance data and admit the line did not work. You care about taste, but you care even more about whether the market understood the point.
You should be able to:
Explain a complex product in simple language without making it sound small
Find the human truth inside customer feedback and turn it into a campaign angle
Write direct-response copy without sounding like a scammer
Write brand copy without sounding like a brand deck
Use AI aggressively without outsourcing your judgment to it
Manage a messy creative system without needing a project manager to babysit you
Push back when an angle is weak, generic, or untrue
Move fast enough for a startup where the product, market, and strategy change every week
How You'll Know It's Working
First 30 days: you understand the product, the customer, the current channels, and the existing copy. You have built the first version of the hook bank, claim bank, customer-language bank, and swipe file. You have shipped copy for real campaigns.
First 60 days: you are owning copy cycles for newsletter placements, paid ads, creator briefs, and landing-page tests. Multiple active angle tests are in market. The team is already coming to you for sharper framing.
First 90 days: there is a real performance copy engine in place. We know which claims work, which customer pains convert, which hooks are tired, and which examples make the product click. The system is producing better copy faster than a normal copy team could.
Who You Are
You have written copy that had to perform, not just sound good
You have strong taste and can explain why something works
You understand performance marketing, or you are hungry enough to learn it fast
You are AI-native in practice, not just in your LinkedIn bio
You like building systems, not just writing individual lines
You can handle ambiguity without waiting for perfect briefs
You notice lazy copy, vague claims, and fake insight immediately
You are comfortable being judged by results
You want ownership, not a content calendar
Even Better If
You have worked on B2B SaaS, AI, productivity, automation, or prosumer tools
You have written Meta, LinkedIn, newsletter, or creator ad copy before
You have experience mining customer language from calls, surveys, reviews, or support tickets
You know how to brief designers, video editors, creators, or performance marketers
You have built your own AI workflows for research, ideation, testing, or organisation
Why This Role Is Different
Most copy roles are downstream. Someone gives you a brief, you make it sound better, and the campaign ships. This is upstream. You will help decide what we say, why we say it, where we test it, how we learn from it, and how fast we can improve. You will own the creative language that turns the product from "interesting AI" into "I need this in my company."
How We Work
Small team, high trust, low process. Decisions are made by owners, not committees. You will ship your first week. You will talk to users your first day. We don't do alignment meetings or stakeholder syncs. We build things, see if they work, and iterate.
Everyone here owns something real — not a task, but a surface of the company that customers depend on. When it breaks, you fix it. When it wins, everyone knows whose work it was.
Compensation
Competitive salary and meaningful equity at an early stage. Onsite preferred across our office locations — the best work happens when you're in the room.
We're building an AI coworker that lives in Slack and Microsoft Teams, connects to thousands of tools, and does real work for real companies across finance, marketing, ops, and engineering. The product replaces half the SaaS stack with a single teammate. The team is small. The scope is not.
What's Actually Going On Here
The product is early, fast-growing, and still being explained to the market in real time.
Some people immediately get it. They see an AI coworker that can run reports, monitor channels, prepare meetings, update systems, investigate customers, draft replies, and build internal tools. Other people still need the right words, examples, proof, and framing before it clicks.
That is the job.
We have more distribution than ever: newsletter placements, paid social, creator campaigns, founder posts, launch moments, product updates, landing pages, and outbound experiments. The bottleneck is not just "more copy." The bottleneck is better angles, better hooks, better claims, better examples, and a faster system for learning what converts.
We need someone who can turn customer language, product behaviour, JTBD survey responses, usage data, competitor ads, support tickets, founder thinking, and raw team ideas into copy that performs.
What You'll Actually Do
Write copy for newsletter ads, paid social ads, landing pages, creator briefs, email campaigns, launches, and experiments
Own hook and angle development across performance marketing channels
Turn customer calls, survey responses, support tickets, Slack threads, and product usage into sharp messaging
Build and maintain a claim bank, hook bank, swipe file, proof library, and copy testing system
Use AI agents to research markets, mine customer language, generate variants, organise learnings, and keep the creative workflow moving
Work with growth, design, video, and product to turn strong angles into ads, statics, landing pages, videos, and campaigns
Write fast, test fast, and improve based on CTR, CVR, CAC, reply quality, demo bookings, activation, and revenue signal
Protect the brand from generic AI SaaS copy, fake urgency, vague claims, and empty "future of work" language
Keep the copy system organised enough that the team can learn from every campaign instead of starting from scratch each time
The Bar
You are good at writing, but you are not precious about writing. You can write a line that makes someone stop scrolling. You can also look at performance data and admit the line did not work. You care about taste, but you care even more about whether the market understood the point.
You should be able to:
Explain a complex product in simple language without making it sound small
Find the human truth inside customer feedback and turn it into a campaign angle
Write direct-response copy without sounding like a scammer
Write brand copy without sounding like a brand deck
Use AI aggressively without outsourcing your judgment to it
Manage a messy creative system without needing a project manager to babysit you
Push back when an angle is weak, generic, or untrue
Move fast enough for a startup where the product, market, and strategy change every week
How You'll Know It's Working
First 30 days: you understand the product, the customer, the current channels, and the existing copy. You have built the first version of the hook bank, claim bank, customer-language bank, and swipe file. You have shipped copy for real campaigns.
First 60 days: you are owning copy cycles for newsletter placements, paid ads, creator briefs, and landing-page tests. Multiple active angle tests are in market. The team is already coming to you for sharper framing.
First 90 days: there is a real performance copy engine in place. We know which claims work, which customer pains convert, which hooks are tired, and which examples make the product click. The system is producing better copy faster than a normal copy team could.
Who You Are
You have written copy that had to perform, not just sound good
You have strong taste and can explain why something works
You understand performance marketing, or you are hungry enough to learn it fast
You are AI-native in practice, not just in your LinkedIn bio
You like building systems, not just writing individual lines
You can handle ambiguity without waiting for perfect briefs
You notice lazy copy, vague claims, and fake insight immediately
You are comfortable being judged by results
You want ownership, not a content calendar
Even Better If
You have worked on B2B SaaS, AI, productivity, automation, or prosumer tools
You have written Meta, LinkedIn, newsletter, or creator ad copy before
You have experience mining customer language from calls, surveys, reviews, or support tickets
You know how to brief designers, video editors, creators, or performance marketers
You have built your own AI workflows for research, ideation, testing, or organisation
Why This Role Is Different
Most copy roles are downstream. Someone gives you a brief, you make it sound better, and the campaign ships. This is upstream. You will help decide what we say, why we say it, where we test it, how we learn from it, and how fast we can improve. You will own the creative language that turns the product from "interesting AI" into "I need this in my company."
How We Work
Small team, high trust, low process. Decisions are made by owners, not committees. You will ship your first week. You will talk to users your first day. We don't do alignment meetings or stakeholder syncs. We build things, see if they work, and iterate.
Everyone here owns something real — not a task, but a surface of the company that customers depend on. When it breaks, you fix it. When it wins, everyone knows whose work it was.
Compensation
Competitive salary and meaningful equity at an early stage. Onsite preferred across our office locations — the best work happens when you're in the room.
Compensation & benefits
Salary: Undisclosed
About TechTree's client
This organization is the AI coworker. It lives in Slack and Microsoft Teams, connects to thousands of tools, and does real work for real companies: finance, marketing, ops, engineering. We're building the product that replaces half the SaaS stack with a single teammate.