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Head of Conversion
TechTree's client
Salary
Undisclosed
Work mode
Remote
What we're looking for
- 3-7 years owning conversion at a PLG B2B SaaS or consumer fintech with $500K+/month paid spend
- Experience in reducing Customer Acquisition Cost (CAC) at scale
- Ability to write high-converting copy
- CRO rigor with power calculations and hypothesis framing
- EU primary location (Warsaw, Paris, London, Berlin, Amsterdam, Helsinki, Stockholm, Istanbul) or NYC secondary
About the role
The Short Version
You own every pixel and word between a paid click and a signup. You run real CRO programs instead of button-colour theatre, you make pages that don't look like templates, and you move at startup speed: new landing pages live in days, not weeks. How they get built is your call; the conversion numbers are your scoreboard.
What's Actually Going On Here
We run serious paid spend across Meta and Google, scaling toward 2x volume in the next two quarters. At this volume, every point of conversion lift is six figures of ARR, and right now nobody owns it end-to-end: landing pages, funnel optimisation, CRO, site IA. You'll be the first.
You inherit live momentum: the Media Buying LP is already the best CPA in the account, the E-commerce and Agencies LPs are next, and MS Teams expansion is imminent. The job is to keep the math working as spend climbs.
What You'll Actually Do
Own paid LP velocity. Net-new pages live weekly. Every paid sub-segment gets its own surface that exists and converts before the spend turns on. You direct it end-to-end: positioning, copy, structure, design direction, build path.
Run CRO experimentation. Four to eight live tests at a time, two to three shipping per week by day 60. Real hypotheses: pricing framing, hero claims, social proof, funnel sequencing. No button-colour theatre.
Own the signup funnel, from paid click to the moment the user hits signup.
Own site information architecture. A 90+ day deliverable, shipped incrementally.
Partner tightly with paid. You read the campaigns yourself, spot where the leak is (creative, LP, offer, audience), and close it.
Work shoulder-to-shoulder with the Growth team and Co-Founders. They'll have opinions; you'll have the data on what converts.
The Bar
This role is 1.5 jobs if you don't prioritise ruthlessly. You'll be measured on shipping velocity, conversion lift, and CAC efficiency — not roadmap polish. You set the playbook because there isn't one yet.
Day-1 reality: week 1 means unblocking E-commerce, scoping Agencies and MS Teams LP work, and taking over Media Buying CRO.
How You'll Know It's Working
30 days: site and funnel audit complete. Three CRO tests live. E-commerce LP shipped.
60 days: six-plus LPs. Ten-plus tests, three-plus winners. Paid-to-signup +10–15%. Rebrand migration plan ready.
90 days: +15% conversion lift vs day 30. LP production under three days. CRO at two to three tests per week. Vertical LP playbook documented.
Who You Are
3–7 years owning conversion at a PLG B2B SaaS or consumer fintech with $500K+/month paid spend. Title doesn't matter; the conversion numbers do.
You read paid funnels fluently and can tell us where the money is leaking: creative, audience, LP, offer, or post-click flow. You've moved CAC down at scale.
You write copy that converts. You know what a high-intent B2B buyer needs in the first eight seconds, with test data to prove it.
CRO rigour — power calculations, hypothesis framing, real reads on real tests.
Taste. Your LPs don't look like templates.
Operator instinct. You don't wait to be unblocked; you decide, brief, and get it live.
Founder mentality. You're building a function, not inheriting one.
EU primary (Warsaw, Paris, London, Berlin, Amsterdam, Helsinki, Stockholm, Istanbul). NYC secondary.
Even Better If
You've built a vertical LP playbook from scratch with the conversion data to show it worked
You've owned a rebrand or domain migration without tanking conversion
You've worked where founders had strong brand opinions and you loved partnering on it
You've scaled a paid funnel through a 2–3x spend increase without CAC blowing up
Why This Role Is Different
No layers. No web manager, no CRO consultant between you and the work. You own the surface.
The pages you ship define how the paid economics work. At this spend, a great LP versus a good one is real money every week.
The product makes the pitch easier. The demo closes when the right buyer gets to it; your job is the eight seconds before.
The Co-Founders already believe conversion is strategic. No convincing anyone it matters.
How We Work
Small team, high trust, low process. Decisions are made by owners, not committees. You will ship your first week. You will talk to users your first day. We don't do alignment meetings or stakeholder syncs. We build things, see if they work, and iterate.
Everyone here owns something real — not a task, but a surface of the company that customers depend on. When it breaks, you fix it. When it wins, everyone knows whose work it was.
Compensation
Competitive salary and meaningful equity at an early stage. Onsite preferred across our office locations — the best work happens when you're in the room.
You own every pixel and word between a paid click and a signup. You run real CRO programs instead of button-colour theatre, you make pages that don't look like templates, and you move at startup speed: new landing pages live in days, not weeks. How they get built is your call; the conversion numbers are your scoreboard.
What's Actually Going On Here
We run serious paid spend across Meta and Google, scaling toward 2x volume in the next two quarters. At this volume, every point of conversion lift is six figures of ARR, and right now nobody owns it end-to-end: landing pages, funnel optimisation, CRO, site IA. You'll be the first.
You inherit live momentum: the Media Buying LP is already the best CPA in the account, the E-commerce and Agencies LPs are next, and MS Teams expansion is imminent. The job is to keep the math working as spend climbs.
What You'll Actually Do
Own paid LP velocity. Net-new pages live weekly. Every paid sub-segment gets its own surface that exists and converts before the spend turns on. You direct it end-to-end: positioning, copy, structure, design direction, build path.
Run CRO experimentation. Four to eight live tests at a time, two to three shipping per week by day 60. Real hypotheses: pricing framing, hero claims, social proof, funnel sequencing. No button-colour theatre.
Own the signup funnel, from paid click to the moment the user hits signup.
Own site information architecture. A 90+ day deliverable, shipped incrementally.
Partner tightly with paid. You read the campaigns yourself, spot where the leak is (creative, LP, offer, audience), and close it.
Work shoulder-to-shoulder with the Growth team and Co-Founders. They'll have opinions; you'll have the data on what converts.
The Bar
This role is 1.5 jobs if you don't prioritise ruthlessly. You'll be measured on shipping velocity, conversion lift, and CAC efficiency — not roadmap polish. You set the playbook because there isn't one yet.
Day-1 reality: week 1 means unblocking E-commerce, scoping Agencies and MS Teams LP work, and taking over Media Buying CRO.
How You'll Know It's Working
30 days: site and funnel audit complete. Three CRO tests live. E-commerce LP shipped.
60 days: six-plus LPs. Ten-plus tests, three-plus winners. Paid-to-signup +10–15%. Rebrand migration plan ready.
90 days: +15% conversion lift vs day 30. LP production under three days. CRO at two to three tests per week. Vertical LP playbook documented.
Who You Are
3–7 years owning conversion at a PLG B2B SaaS or consumer fintech with $500K+/month paid spend. Title doesn't matter; the conversion numbers do.
You read paid funnels fluently and can tell us where the money is leaking: creative, audience, LP, offer, or post-click flow. You've moved CAC down at scale.
You write copy that converts. You know what a high-intent B2B buyer needs in the first eight seconds, with test data to prove it.
CRO rigour — power calculations, hypothesis framing, real reads on real tests.
Taste. Your LPs don't look like templates.
Operator instinct. You don't wait to be unblocked; you decide, brief, and get it live.
Founder mentality. You're building a function, not inheriting one.
EU primary (Warsaw, Paris, London, Berlin, Amsterdam, Helsinki, Stockholm, Istanbul). NYC secondary.
Even Better If
You've built a vertical LP playbook from scratch with the conversion data to show it worked
You've owned a rebrand or domain migration without tanking conversion
You've worked where founders had strong brand opinions and you loved partnering on it
You've scaled a paid funnel through a 2–3x spend increase without CAC blowing up
Why This Role Is Different
No layers. No web manager, no CRO consultant between you and the work. You own the surface.
The pages you ship define how the paid economics work. At this spend, a great LP versus a good one is real money every week.
The product makes the pitch easier. The demo closes when the right buyer gets to it; your job is the eight seconds before.
The Co-Founders already believe conversion is strategic. No convincing anyone it matters.
How We Work
Small team, high trust, low process. Decisions are made by owners, not committees. You will ship your first week. You will talk to users your first day. We don't do alignment meetings or stakeholder syncs. We build things, see if they work, and iterate.
Everyone here owns something real — not a task, but a surface of the company that customers depend on. When it breaks, you fix it. When it wins, everyone knows whose work it was.
Compensation
Competitive salary and meaningful equity at an early stage. Onsite preferred across our office locations — the best work happens when you're in the room.
Compensation & benefits
Salary: Undisclosed
About TechTree's client
This organization is the AI teammate. It lives in Slack and Microsoft Teams, connects to thousands of tools, and does real work for real companies: finance, marketing, ops, engineering. We're building the product that replaces half the SaaS stack.