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What we're looking for
- Own creative strategy for paid social campaigns across Meta, TikTok, and other performance channels.
About the role
We're looking for a Creative Strategist to lead paid social creative strategy and UGC development across Meta, TikTok, and other performance channels. This is a performance-driven role — you'll own end-to-end creative strategy for acquisition campaigns, from concept through testing and iteration, with one goal: ads that stop the scroll and drive measurable results.
You'll bridge storytelling, performance strategy, and analytics — developing and scaling winning creative angles, messaging, and briefs across formats and platforms. Organic social is a secondary but connected focus, used as a testing and amplification channel that informs paid creative. The ideal candidate is creative, data-literate, and comfortable being on camera when needed.
WHAT YOU'LL WORK ON
Paid media creative strategy
Own creative strategy for paid social campaigns across Meta, TikTok, and other performance channels. Develop and test creative concepts, messaging angles, hooks, and formats designed to drive user acquisition. Define creative testing roadmaps and hypotheses in partnership with growth and marketing teams.
Performance analysis and iteration
Analyse performance data to identify winning creatives, patterns, and opportunities for iteration and scale. Translate insights into clear creative direction and next steps. Use AI tools to support creative ideation, testing, and performance analysis.
Creator and UGC management
Identify, onboard, and manage content creators producing video content about the product. Develop detailed creative briefs covering objectives, messaging, formats, and testing goals. Provide strategic feedback based on performance results. Source, evaluate, and repurpose creator content for paid and organic use.
You'll bridge storytelling, performance strategy, and analytics — developing and scaling winning creative angles, messaging, and briefs across formats and platforms. Organic social is a secondary but connected focus, used as a testing and amplification channel that informs paid creative. The ideal candidate is creative, data-literate, and comfortable being on camera when needed.
WHAT YOU'LL WORK ON
Paid media creative strategy
Own creative strategy for paid social campaigns across Meta, TikTok, and other performance channels. Develop and test creative concepts, messaging angles, hooks, and formats designed to drive user acquisition. Define creative testing roadmaps and hypotheses in partnership with growth and marketing teams.
Performance analysis and iteration
Analyse performance data to identify winning creatives, patterns, and opportunities for iteration and scale. Translate insights into clear creative direction and next steps. Use AI tools to support creative ideation, testing, and performance analysis.
Creator and UGC management
Identify, onboard, and manage content creators producing video content about the product. Develop detailed creative briefs covering objectives, messaging, formats, and testing goals. Provide strategic feedback based on performance results. Source, evaluate, and repurpose creator content for paid and organic use.
Compensation & benefits
Competitive compensation
Equity details
Type: stock option plan
About Dovly AI
We're an AI-powered consumer fintech company on a mission to make financial wellbeing accessible to everyone — for free. Our platform helps individuals monitor, build, and protect their credit through cutting-edge technology and tools that are genuinely easy to use. We're growing fast and investing heavily in paid social to reach the people who need us most.