About the company

We're a fast-growing mobile gaming company building and publishing games that reach millions of players worldwide. We run a rigorous, data-driven testing culture around what creative lands and why, and we're now investing seriously in organic and community-led growth alongside paid. We're building a small, high-ownership team in London where creative, paid acquisition, and product work side by side in one room.

What the job is

Two jobs. One: the creative half of the testing machine. For every audience we test, they work out what creative will land, write the brief and script, and get it made with editors and UGC creators. Two: they make us go viral. Find what works organically, run UGC campaigns, then turn each hit into a repeatable format, including formats our own game creators can run themselves to promote their games.

They design the video; editors and creators produce it.

Must-haves

Has made things go viral at real scale. Brands or apps people have heard of, where they owned it. Portfolio is mandatory: work that actually ran, with the numbers and the story behind it.
Writes complete briefs, script included. Concept, hook variations, scene-by-scene script, CTA, so a creator or editor shoots it without a single question. This is the core skill.
Platform native. Lives in TikTok and Reels daily, thinks in vertical video, treats the first 3 seconds as the whole job.
Reads creative analytics. Hook rate, hold rate, cost per install by creative, and knows what to change next.
Format engineering. Takes one hit and turns it into a template that works again and again. Rarest skill on this list.
Creator judgment. Picks creators who convert, directs them without making them sound scripted, handles rates and usage rights, cuts the ones who don't perform.
Volume and flop resilience. 3-5 variants a week, knowing ~5% will win. A high stated hit rate means they aren't shipping enough.
Measures organic in installs. Install surveys, per-creator links, store referral data.
Anti-polish. Ships lo-fi phone-shot work that converts, and repeats a winner.
Speaks paid. Ad-account literate, works in a tight loop with the buyer.

Nice-to-have

Grew their own social account to 50K+
Can shoot and edit (CapCut/Premiere/AE)
AI creative tools
Gaming background
Startup experience
On-camera ability
Discord/community mechanics

Logistics

Location: London, UK. Remote until October 2026, then in person from October - relocation to London by October is a condition of the offer.
Full-time.