About the Company

We're building the operating system for public-sector dealmaking and infrastructure projects across Europe. Through a combination of workflow software, data, and embedded financial products, we help organisations identify, evaluate, and execute complex infrastructure and public-sector opportunities.

We are entering a critical growth phase and are looking for a strategic, hands-on CMO / Growth Lead to join the executive team and help scale from approximately $3M ARR to $40M ARR across multiple European markets.

This role reports directly to the CEO and will be one of four executive leaders responsible for shaping the future of the company - alongside Sales, Operations, and Product leadership.

About the Role

This is not a demand generation manager role. This is not a brand awareness role.

You will own marketing strategy, growth, and category creation at a company with strong product-market fit, an ambitious expansion roadmap, and a real shot at defining a new category in European public infrastructure. You'll work directly with founders, set direction, and build the team.

Remote-first within Europe. Regular travel to HQ (approximately once per month).

What You'll Do

Own marketing strategy, growth engine, brand, and category creation efforts.
Define and establish the company as the category leader in "European Public Deal Infrastructure."
Build and scale a high-performing demand generation engine across content, SEO, paid acquisition, partnerships, and outbound-supporting programmes.
Own product marketing and positioning across the company's key revenue streams.
Drive Product-Led Growth (PLG) initiatives and improve self-serve activation, conversion, and expansion metrics.
Partner closely with Sales to develop go-to-market strategies for new European markets including DACH, Iberia, Italy, and France.
Lead PR, founder branding, thought leadership, webinars, and industry events across Europe.
Build, scale, and manage the marketing organisation - including hiring, budgeting, and team development.
Work directly with founders on company strategy, category positioning, and growth priorities.

What We're Looking For

Proven experience leading marketing and growth functions in B2B SaaS companies.
Track record of scaling revenue and building repeatable demand generation engines.
Experience operating across multiple European markets.
Strong understanding of both PLG and sales-assisted growth motions.
Experience owning marketing budgets, KPIs, and business outcomes.
Ability to combine strategic thinking with hands-on execution.
Strong leadership skills with experience building and managing marketing teams.
Comfort working directly with founders and executive leadership teams.
Excellent English communication skills.

Nice to have:

Experience in construction, infrastructure, fintech, procurement, public sector, or adjacent industries.
Experience building or defining new market categories.
Startup or scale-up experience.
Experience working in founder-led organisations.
German language skills.

Key Success Metrics

MQL volume and MQL → SQL conversion.
Inbound contribution to total SQL pipeline.
Self-serve activation and conversion rates.
Customer acquisition cost (CAC) by channel.
Year-over-year brand awareness and branded search growth.
Partner-sourced pipeline and revenue contribution.
Customer case studies and thought leadership output.

What's Not in Scope

Direct sales execution.
Customer success and renewals ownership.
Engineering leadership or product roadmap ownership.
Finance, legal, recruiting, or operational management responsibilities.

Compensation & Setup

Base salary: €150,000-€200,000.
Bonus: Quarterly performance bonuses.
Equity: Meaningful equity package.
Work model: Remote-first within Europe.
Travel: Regular in-person collaboration with leadership approximately once per month.

Hiring Process

Introductory conversation.
Interviews with founders and executive team (potentially in person).
Final discussions and references.
Offer.