All jobs
What we're looking for
- Senior paid acquisition operator with deep experience on Google or Meta for B2B SaaS or AI
- Experience managing six- or seven-figure monthly budgets
- Strong instinct for keyword strategy and creative production
- Comfortable with data and documented experimentation practice
- EU primary location, NYC secondary, remote OK with EU/ET overlap
About the role
The Short Version
You own a paid acquisition channel — Google or Meta, whichever is your home turf. Strategy, keyword and audience structure, creative direction, budget, performance. You turn paid spend into qualified pipeline and paying teams. You think in experiments, ship fast, and treat the account as a system to optimise, not a dashboard to report on.
What's Actually Going On Here
We're standing up paid acquisition as a serious discipline, and Google and Meta are both channels we believe in. You'll be the founding owner of one of them, end-to-end, no agency layer. Day-1 operator, Day-180 architect of how the company runs paid on your channel. The expectation is that you do the work of a small agency by yourself, using AI tooling to compound your output.
What You'll Actually Do
Own your channel end-to-end at scale, deploying serious budget from day one. Google: search structure, keyword strategy, match-type discipline, negative-keyword hygiene, PMax, YouTube where it earns its budget. Meta: campaign structure, audience strategy, bidding, budget allocation, creative testing. Every dollar accountable to pipeline.
Run the conversion path. Landing page and post-click experimentation alongside the ad work. On Meta, you own the creative engine: brief, produce, ship, and iterate on static, video, and UGC-style ads at high velocity.
Set the experimentation cadence. Weekly tests with clear hypotheses, documented results, compounding learnings.
Own measurement and attribution. Enhanced and offline conversions for Google; CAPI, pixel hygiene, view-through for Meta. You know what the platform is telling the truth about and what it isn't.
Build the playbook: keyword, audience, asset, and creative libraries that compound.
Partner with the Head of Performance Marketing on budget and prioritisation. Push back when your channel isn't the right answer; make the case when it is.
Report weekly on spend, CAC, pipeline contribution. Numbers, not narrative.
The Bar
You'll be measured on pipeline and CAC from your channel — not impression share, CTR, or campaign count. "I'd need a PPC specialist, a media buyer, a landing page team, and a creative director" is an instant no-hire. You're all of them.
How You'll Know It's Working
30 days: account audited. Wasteful spend and bad targeting killed. Tracking clean. First experiments shipped.
60 days: campaign architecture restructured. Bidding and budget locked to pipeline goals. Creative or LP cadence locked. CAC trend visible.
90 days: your channel is predictable and scaling, with a documented playbook and an experimentation loop running.
Who You Are
Senior paid acquisition operator with deep experience on Google or Meta for B2B SaaS or AI. You don't need to master both; you need to be excellent at one.
You've personally managed six- or seven-figure monthly budgets and have the receipts. Not "influenced" or "contributed to": you owned the spend and the outcome.
You think about the whole conversion path, from ad to landing page to signup to paying.
If Google: strong instinct for keyword strategy, match-type discipline, search intent, and LP experimentation. If Meta: strong creative instinct, from briefing a creator to writing the hook.
Comfortable with data. You read the platform directly, pull from BI when needed, form a view, and act.
Documented experimentation practice. You can show the cadence and the wins.
Operator-first. You're in the account every day, not adjacent to it.
AI-native daily workflow. Generative tools are core to how you work.
Founder mentality. Building a channel from a real foundation, not inheriting a mature program.
EU primary. NYC secondary. Remote OK with EU/ET overlap.
Even Better If
You've scaled paid from zero at a Series A or B B2B SaaS
You've worked on AI or PLG products
You've owned both ad account and landing page or creative production in a prior role
Why This Role Is Different
No agency layer. You own the account.
The Head of Performance Marketing and the co-founders care about how the company grows. You'll have data; they'll have opinions. The good ideas win.
The product makes the work easier. The right buyer converts when they land; your job is making sure the right buyer lands.
How We Work
Small team, high trust, low process. Decisions are made by owners, not committees. You will ship your first week. You will talk to users your first day. We don't do alignment meetings or stakeholder syncs. We build things, see if they work, and iterate.
Everyone here owns something real — not a task, but a surface of the company that customers depend on. When it breaks, you fix it. When it wins, everyone knows whose work it was.
Compensation
Competitive salary and meaningful equity at an early stage. Onsite preferred across our office locations — the best work happens when you're in the room.
You own a paid acquisition channel — Google or Meta, whichever is your home turf. Strategy, keyword and audience structure, creative direction, budget, performance. You turn paid spend into qualified pipeline and paying teams. You think in experiments, ship fast, and treat the account as a system to optimise, not a dashboard to report on.
What's Actually Going On Here
We're standing up paid acquisition as a serious discipline, and Google and Meta are both channels we believe in. You'll be the founding owner of one of them, end-to-end, no agency layer. Day-1 operator, Day-180 architect of how the company runs paid on your channel. The expectation is that you do the work of a small agency by yourself, using AI tooling to compound your output.
What You'll Actually Do
Own your channel end-to-end at scale, deploying serious budget from day one. Google: search structure, keyword strategy, match-type discipline, negative-keyword hygiene, PMax, YouTube where it earns its budget. Meta: campaign structure, audience strategy, bidding, budget allocation, creative testing. Every dollar accountable to pipeline.
Run the conversion path. Landing page and post-click experimentation alongside the ad work. On Meta, you own the creative engine: brief, produce, ship, and iterate on static, video, and UGC-style ads at high velocity.
Set the experimentation cadence. Weekly tests with clear hypotheses, documented results, compounding learnings.
Own measurement and attribution. Enhanced and offline conversions for Google; CAPI, pixel hygiene, view-through for Meta. You know what the platform is telling the truth about and what it isn't.
Build the playbook: keyword, audience, asset, and creative libraries that compound.
Partner with the Head of Performance Marketing on budget and prioritisation. Push back when your channel isn't the right answer; make the case when it is.
Report weekly on spend, CAC, pipeline contribution. Numbers, not narrative.
The Bar
You'll be measured on pipeline and CAC from your channel — not impression share, CTR, or campaign count. "I'd need a PPC specialist, a media buyer, a landing page team, and a creative director" is an instant no-hire. You're all of them.
How You'll Know It's Working
30 days: account audited. Wasteful spend and bad targeting killed. Tracking clean. First experiments shipped.
60 days: campaign architecture restructured. Bidding and budget locked to pipeline goals. Creative or LP cadence locked. CAC trend visible.
90 days: your channel is predictable and scaling, with a documented playbook and an experimentation loop running.
Who You Are
Senior paid acquisition operator with deep experience on Google or Meta for B2B SaaS or AI. You don't need to master both; you need to be excellent at one.
You've personally managed six- or seven-figure monthly budgets and have the receipts. Not "influenced" or "contributed to": you owned the spend and the outcome.
You think about the whole conversion path, from ad to landing page to signup to paying.
If Google: strong instinct for keyword strategy, match-type discipline, search intent, and LP experimentation. If Meta: strong creative instinct, from briefing a creator to writing the hook.
Comfortable with data. You read the platform directly, pull from BI when needed, form a view, and act.
Documented experimentation practice. You can show the cadence and the wins.
Operator-first. You're in the account every day, not adjacent to it.
AI-native daily workflow. Generative tools are core to how you work.
Founder mentality. Building a channel from a real foundation, not inheriting a mature program.
EU primary. NYC secondary. Remote OK with EU/ET overlap.
Even Better If
You've scaled paid from zero at a Series A or B B2B SaaS
You've worked on AI or PLG products
You've owned both ad account and landing page or creative production in a prior role
Why This Role Is Different
No agency layer. You own the account.
The Head of Performance Marketing and the co-founders care about how the company grows. You'll have data; they'll have opinions. The good ideas win.
The product makes the work easier. The right buyer converts when they land; your job is making sure the right buyer lands.
How We Work
Small team, high trust, low process. Decisions are made by owners, not committees. You will ship your first week. You will talk to users your first day. We don't do alignment meetings or stakeholder syncs. We build things, see if they work, and iterate.
Everyone here owns something real — not a task, but a surface of the company that customers depend on. When it breaks, you fix it. When it wins, everyone knows whose work it was.
Compensation
Competitive salary and meaningful equity at an early stage. Onsite preferred across our office locations — the best work happens when you're in the room.
Compensation & benefits
Salary: Undisclosed
About TechTree's client
This organization is the AI teammate. It lives in Slack and Microsoft Teams, connects to thousands of tools, and does real work for real companies: finance, marketing, ops, engineering. We're building the product that replaces half the SaaS stack.