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Founding Product Marketing Manager
TechTree's client
Salary
Undisclosed
Work mode
On-site
What we're looking for
- Experience writing and shipping a launch narrative at an AI, dev tools, or PLG SaaS company
- Owned positioning across three or more ICPs at one company
- Ability to write essays, LP hero, and X threads
- Clear point of view on the AI coworker category
- Proficient use of AI tools for drafting and analysis
About the role
What's going on
The product is at ~$15M ARR. It works. Users who try it, love it. The bottleneck isn't belief — it's language.
We're mid-sequence on vertical sub-launches. Each needs its own positioning, hero story, and proof. Behind those sits the marketplace arc — the most important narrative we'll ship this year. The category doesn't have language for it yet. The person in this seat writes it.
Nobody owns positioning end-to-end right now. That's the seat. Founding PMM. No one above you. No playbook to inherit.
Why this role is different
The marketplace launch is yours. One launch a year matters more than all the others combined — this is that one.
The work is public. Essays, threads, LPs, PR — out under your name as much as the company's. PMMs at this stage usually live in slide decks. Here the surface area is the open internet.
The founders treat narrative as strategic. You will spend zero hours convincing anyone that this matters.
Your first hire is inside six months. Your call on who and when.
What you'll do
Own positioning across every ICP — today's and tomorrow's. Pain framework, jobs-to-be-done, what loses the deal, what wins it. Refreshed on real customer evidence every quarter.
Run the launch motion. Every meaningful product moment gets a narrative doc first, then a coordinated launch across LP, paid, organic, PR, and sales. You write it, sequence it, decide when it goes.
Write the long-form. One deep essay every 2–3 weeks. These travel further than ads and recruit talent and capital, not just users.
Hold the competitive line. Battlecards live and refreshed. Sales reads them weekly.
Spend 30%+ of your week with product, engineering, and founders. You cannot live in a slide deck.
You
Shipped a launch narrative at an AI, dev tools, or PLG SaaS company that scaled to millions of users or hundreds of millions in ARR. You bring the artifact and tell us what it returned.
Owned positioning across three or more ICPs at one company. You can walk through how you kept them distinct.
Write the essay, the LP hero, and the X thread. Three muscle groups, same person. Samples in all three.
Hold a clear POV on where this category goes. We don't expect you to agree with our take. We expect you to have one.
Use AI heavily and well. If you don't, this isn't the seat.
How we work
Small team, high trust, low process. Ship your first week. Talk to users your first day. Everyone owns something real — not a task, a surface of the company customers depend on. You'll use the product to do your job and see the impact daily.
The product is at ~$15M ARR. It works. Users who try it, love it. The bottleneck isn't belief — it's language.
We're mid-sequence on vertical sub-launches. Each needs its own positioning, hero story, and proof. Behind those sits the marketplace arc — the most important narrative we'll ship this year. The category doesn't have language for it yet. The person in this seat writes it.
Nobody owns positioning end-to-end right now. That's the seat. Founding PMM. No one above you. No playbook to inherit.
Why this role is different
The marketplace launch is yours. One launch a year matters more than all the others combined — this is that one.
The work is public. Essays, threads, LPs, PR — out under your name as much as the company's. PMMs at this stage usually live in slide decks. Here the surface area is the open internet.
The founders treat narrative as strategic. You will spend zero hours convincing anyone that this matters.
Your first hire is inside six months. Your call on who and when.
What you'll do
Own positioning across every ICP — today's and tomorrow's. Pain framework, jobs-to-be-done, what loses the deal, what wins it. Refreshed on real customer evidence every quarter.
Run the launch motion. Every meaningful product moment gets a narrative doc first, then a coordinated launch across LP, paid, organic, PR, and sales. You write it, sequence it, decide when it goes.
Write the long-form. One deep essay every 2–3 weeks. These travel further than ads and recruit talent and capital, not just users.
Hold the competitive line. Battlecards live and refreshed. Sales reads them weekly.
Spend 30%+ of your week with product, engineering, and founders. You cannot live in a slide deck.
You
Shipped a launch narrative at an AI, dev tools, or PLG SaaS company that scaled to millions of users or hundreds of millions in ARR. You bring the artifact and tell us what it returned.
Owned positioning across three or more ICPs at one company. You can walk through how you kept them distinct.
Write the essay, the LP hero, and the X thread. Three muscle groups, same person. Samples in all three.
Hold a clear POV on where this category goes. We don't expect you to agree with our take. We expect you to have one.
Use AI heavily and well. If you don't, this isn't the seat.
How we work
Small team, high trust, low process. Ship your first week. Talk to users your first day. Everyone owns something real — not a task, a surface of the company customers depend on. You'll use the product to do your job and see the impact daily.
Compensation & benefits
Salary: Undisclosed
Equity details
Details: Meaningful equity is offered as part of the compensation package.
About TechTree's client
An innovative company is the AI coworker. It lives in Slack and Microsoft Teams, connects to thousands of tools, and does real work for real companies: finance, marketing, ops, engineering. We're building the product that replaces half the SaaS stack with a single teammate.